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Streaming a better in-car experience

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Streaming a better in-car experience

As the overall experience becomes a crucial differentiator in choosing a car, streamed infotainment has the potential to help manufacturers reconnect with increasingly distant customers. The question is, how will they be paid for?

Whether streaming from the same apps customers have at home or delivering real-time traffic and location updates, in-car information and entertainment is growing increasingly influential in the car buying process. Both newer, EV-focused OEMs and their traditional counterparts are investing in partnerships and services that give drivers and their passengers high-quality access to infotainment while on the move.

Two obstacles stand in their way: connectivity and funding.

The 5G roll-out is helping deliver consistent connections, supporting the bandwidth necessary. But car makers must realize that cellular connectivity is imperfect, so back-ups, such as non-terrestrial networks, will also be required.

But then how will it be paid for? Consumers are used to paying minimal amounts for streaming services; they may question why the cost of having the same services in the car is so high. Hyper-targeted advertising could make it commercially viable and create new revenue opportunities for OEMs.

But to do that successfully requires access to relevant data, the ability to turn it into personalized communication, and the knowledge to do that in a way that protects individual privacy.

Want to know more? Look at our new factsheet on streaming services and the connected vehicle.

How high-quality streaming can drive in-car experiences

How high-quality streaming can drive in-car experiences

Streaming could be the unique selling point for a vehicle. But to deliver it successfully requires connectivity and a way to make it commercially viable. Find out how the data a car generates could hold the key for OEMs.

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Why Orange

With more than ten years of experience working with industry leaders, Orange Business is uniquely positioned to support traditional and newer OEMs in developing and deploying new business models. We have the ability to help them connect, store, analyze, learn and secure every aspect of the automotive future. In short, to realize their connected car ambitions.

The Orange Group companies, including Orange Cyberdefense, Ocean Fleet Management, and Fluxvision, give us access to the knowledge and skills of experts in the areas covered in this report. Our heritage as one of Europe’s leading telecom companies ensures our network coverage is unrivalled. Our 5G rollout gives us a future-proofed backbone to support cutting-edge automotive innovation deployment.

Our global presence not only ensures we can support OEMs in any continent but that we can help them enter new markets.

Put simply, Orange Business is the digital connectivity partner for the automotive sector.