Data: fuelling the connected car
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Data: fuelling the connected car
For all the talk of innovation in automotive, there is one constant theme: none of it is possible without effectively gathering, storing, analyzing, and using data.
Vehicles today are data-generating machines. From how the vehicle is used to the driver’s preferred temperature, seat height, and mirror placement, the more connected the vehicle, the more data it generates. When mined correctly, this information can generate valuable insights that car makers can use to inform new products and services.
Few need convincing of the potential opportunities in data, but many do not realize that it is not just about having the latest machine learning and AI tools; the right environments are also needed. These should provide flexibility and agility, while also meeting the increasingly complex requirements of international privacy regulations.
The right public cloud can meet those needs, with its ability to scale, store data and host AI and ML tools that can turn information into intelligence. In doing so, it can help support innovations such as hyper geolocation, where positioning can be calculated to within four centimeters. In other words, the sort of solution needed to make autonomous and assisted driving a reality.
Using data is a huge opportunity for car makers but one fraught with challenges covering everything from capacity and latency to data sovereignty. Want to know more? Look at our new factsheet on how data is changing the automotive experience.
The data-driven car
Data is the fuel that will propel connected car innovations. Mastering its use will be a key differentiator for car manufacturers. To learn more, look at our fact sheet on big data, AI and ML.
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Why Orange
With more than ten years of experience working with industry leaders, Orange Business is uniquely positioned to support traditional and newer OEMs in developing and deploying new business models. We have the ability to help them connect, store, analyze, learn and secure every aspect of the automotive future. In short, to realize their connected car ambitions.
The Orange Group companies, including Orange Cyberdefense, Ocean Fleet Management, and Fluxvision, give us access to the knowledge and skills of experts in the areas covered in this report. Our heritage as one of Europe’s leading telecom companies ensures our network coverage is unrivalled. Our 5G rollout gives us a future-proofed backbone to support cutting-edge automotive innovation deployment.
Our global presence not only ensures we can support OEMs in any continent but that we can help them enter new markets.
Put simply, Orange Business is the digital connectivity partner for the automotive sector.