Driving the car’s transformation
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Driving the car’s transformation
The way we use transportation is transforming. Consumer demand, new manufacturers and the hype around autonomous vehicles are accelerating the journey to a new automotive era.
But for this to become a reality, so much more than just the cars we drive must evolve. From connectivity to cybersecurity, data to fleet management, the world must alter how it views and uses vehicles.
Car makers are responding in a variety of ways. They’re partnering with technology leaders to unlock innovation, upending their business models to embrace the move to mobility, and laying the groundwork for autonomous driving.
And they’re doing all this against a backdrop of major transformation.
Electrifying the journey
At the center of it all is the electric vehicle transition. The move from fossil fuel dependency to more rechargeable, reusable, software-defined modes of travel is gathering pace, but for the benefits to be realized, manufacturers need to rethink their operations.
And they need to act fast. EV-focused OEMs are better equipped to meet customers’ demands with digital-first buying experiences and focusing on in-car entertainment to combat the issue of charging times during journeys.
Car-as-a-service
The transformation of transport isn’t just about EVs, however. As customers reconsider how they use vehicles, they’re also questioning how they acquire them. A more transient, urban-based driver demographic is less keen on outright purchasing or rigid leasing agreements. Subscription-based services are gaining popularity, with their shorter terms and user-friendly apps in place to manage both contracts and vehicles.
Autonomous driving
Then there are self-driving cars. Mainstream adoption may be decades away, but whether fully self-driving vehicles or manually operated with some assisted features (such as parking), autonomous driving continues to excite interest. As the EV transition and connected car features such as CaaS accelerate, the data and infrastructure needed will continue to improve.
Driving transformation
In our new whitepaper, read how the likes of electric vehicles, new business models, autonomous driving and cyber security present unique challenges to OEMs and how they can be overcome.
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A journey to opportunity
Delivering experienced-driven connected cars for Lucid
Orange Business is working with Lucid Motors, the EV manufacturer, to support its next-generation in-vehicle connectivity and digital expertise in Europe. Read on to find out more.
Read more hereElectrifying the journey
At the center of it all is the electric vehicle transition. The move from fossil fuel dependency to more rechargeable, reusable, software-defined modes of travel is gathering pace, but for the benefits to be realized, manufacturers need to rethink their operations.
And they need to act fast. EV-focused OEMs are better equipped to meet customers’ demands with digital-first buying experiences and focusing on in-car entertainment to combat the issue of charging times during journeys.
Car-as-a-service
The transformation of transport isn’t just about EVs, however. As customers reconsider how they use vehicles, they’re also questioning how they acquire them. A more transient, urban-based driver demographic is less keen on outright purchasing or rigid leasing agreements. Subscription-based services are gaining popularity, with their shorter terms and user-friendly apps in place to manage both contracts and vehicles.
Autonomous driving
Then there are self-driving cars. Mainstream adoption may be decades away, but whether fully self-driving vehicles or manually operated with some assisted features (such as parking), autonomous driving continues to excite interest. As the EV transition and connected car features such as CaaS accelerate, the data and infrastructure needed will continue to improve.
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What to focus on now
These evolutions have ramifications in several areas. You can find out more in our new whitepaper on these topics and how they are shaping the future of the connected car. Alternatively, dive into other opportunities here:
What to focus on now
These evolutions have ramifications in several areas. You can find out more in our new whitepaper on these topics and how they are shaping the future of the connected car. Alternatively, dive into other opportunities here:
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A journey to opportunity
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Why Orange
With more than ten years of experience working with industry leaders, Orange Business is uniquely positioned to support traditional and newer OEMs in developing and deploying new business models. We have the ability to help them connect, store, analyze, learn and secure every aspect of the automotive future. In short, to realize their connected car ambitions.
The Orange Group companies, including Orange Cyberdefense, Ocean Fleet Management, and Fluxvision, give us access to the knowledge and skills of experts in the areas covered in this report. Our heritage as one of Europe’s leading telecom companies ensures our network coverage is unrivalled. Our 5G rollout gives us a future-proofed backbone to support cutting-edge automotive innovation deployment.
Our global presence not only ensures we can support OEMs in any continent but that we can help them enter new markets.
Put simply, Orange Business is the digital connectivity partner for the automotive sector.