Deliver a Total Experience
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Deliver a Total Experience
Being able to create Total Experience is the key differentiator for businesses today. Total Experience is the strategic concept to consistently deliver exceptional experiences by weaving together brand value, superior customer experience (CX) and employee experience (EX) across all omnichannel journeys and processes. To simplify, automate and transform into a friction-free organization. Enabling this requires a deep understanding of how to select, orchestrate and implement the right data, AI, and ICT technologies in your architecture.
Knowing where to start and how to do it can be overwhelming. Having our experts by your side helps to kick-start and accelerate your digital transformation and speed up business value growth. Orange Customer Experience and Employee Experience (CX & EX) business consulting practice covers all the disciplines you need to deliver your Total Experience strategy while leveraging Orange Business’ global IT and connectivity capabilities.
"Consumers unquestionably desire experiences, and more and more businesses are responding by explicitly designing and promoting them. As services, like goods before them, increasingly become commoditized…experiences have emerged as the next step in... the progression of economic value. From now on, leading-edge companies—whether they sell to consumers or businesses—will find that the next competitive battleground lies in staging experiences."
Source: B.Joseph Pine II and James H. Gilmore - Harvard Business Review
Experience is the top priority for businesses in the digital era. Customers no longer simply base their loyalty on price, product or service, but look for those companies that deliver experiences above their expectation. However, CX by itself is only one part of Total Experience.
"85% of organizations agree that an improved employee experience and higher employee engagement translate to a better customer experience, higher customer satisfaction, and higher revenues for their organization"
Source: IDC
Many organizations and employees have increasingly struggled to relate to the sense of purpose of the organization. The proven route to sustainable and financial success has turned into a new purpose: to render the organization as a whole more human-centric. The employee experience became just as important because engaged employees deliver a better customer experience. Without happy employees, there are no happy customers, and the other way around. The two are inextricably tied.
Businesses need end-to-end visibility of the value chain ecosystem to improve the experience and optimize business outcomes. That means being able to harness data, assets, and infrastructure to not only meet customer and employee expectations but align it with their business partner eco-system as well.
Our experts help to accelerate end-to-end Digital Transformation with a human-centric approach:
- Assess and define Total Experience strategy and the way forward
- Create end-to-end visibility of the customer’s life cycle to continually improve or transform CX and EX
- Deliver a proactive and personalized experience across multiple channels
- Optimize your Sales, Marketing, and Contact Center organization operations
- Drive a positive Digital Transformation ROI
- Boost your employees’ engagement and satisfaction
- Ensure adoption of new technologies, services, and processes
- Empower and grow your employees’ digital agility
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Read more hereOur people
CX & EX practice lead
Digital Business Consultant
Digital Business Consultant
Digital Business Consultant
Digital Business Consultant
Business and Innovation Consultant
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Co-Founder - CEO
Digital Business Consultant
Customer engagement solutions
Business Consultant
Customer journey Specialist
Digital Business Consultant
Co-create with Orange Business Consulting
Helping an insurance company enhance experiences for both customers and employees
A leading insurance specialist needed a way of building closer relationships with customers while helping employees work more efficiently. Its specialists often must be in the field, capturing information while engaging with customers, all of which can take time and paperwork.
How we helped
We helped the insurer transform the way it interacted with customers through the deployment of a multichannel call center, a business VPN to share applications among decentralized workers and mobility solutions to support experts in the field.
The business outcome
Using the apps and devices employees in the field were able to quickly capture, file and share data, giving them more time to interact with customers face-to-face. In addition, contact center colleagues were able to rapidly access information when customers got in touch via their preferred channel. The result was faster resolution for customers and improved employee engagement.
Read more hereCo-create with Orange Business Consulting
All businesses need to create stand out experiences, but what that actually means varies from company to company. Being able to see how others have met the needs of their customers and employees can help you understand what is achievable.
We help our clients to increase customer satisfaction and optimize business outcomes. Some of the work we’ve recently completed includes:
- Helping define customer targets for one of the world’s largest of tire and rubber companies to create their CX transformation roadmap. We also advised them on choosing the right digital technologies to build the customer contact center of the future and support their CX outcomes.
- Visualizing the customer journeys of Europe’s leading distributor of electronic and mechanical components, identifying the actual routes customers take. Using this insight, we’ve developed a new customer-centric omnichannel contact center.
- Empowering employees of Europe’s leading distributor of electronic and mechanical components to better serve their customers, by assessing and implementing the company’s voice transformation strategy with cloud-based telephony and contact center solutions.
- Enabling clinical trials to continue remotely during the COVID pandemic, via the virtualization of applications to be available from anywhere and on any device.
- Laying the foundation for next-generation customer service for an elevator and escalator manufacturer. This was achieved through a CX innovation program, developing the business case, implementing a customer success program, and deploying robotic process automation, customer data analytics, and chatbots.
- Measuring the impact of real-time customer behavior on metrics and key performance indicators for an international retailer in the sports business. These included revenue, customer lifetime value, churn, customer satisfaction and net promoter scores.
- Realized more than 75% of savings for a European telecom operator by structuring and automating the daily operations of its customer contact center.
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Our way of working
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Our mission is to enable our clients to optimize business outcomes through a human-obsessed organization, increasing customer and employee satisfaction.
We guide our clients through the complex layers of CX & EX management, process efficiency and ICT architecture from where they are today, to what they want to achieve, and co-create the path to their future target state by making the right decisions.
We do this by bringing together our unique Orange Business ecosystem of experts: advisors, specialized teams, technology partners and innovative startups. Together we will propose and steer an end-to-end approach that reflects your needs and allows you to benefit from our USP: a blend of Agile transformation, data and cutting-edge technology expertise.
Ultimately, we are here to help you take the steps that drive value growth through a hyper-focus on Total Experience.
"Orange Business has supported us throughout this transformation and the introduction of technological solutions behind this new digital relationship. We are very proud to innovate in order to bring our customers a unique and high-quality relationship."
CIO, leading insurance specialist
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More on delivering stand out experiences
A truly total experience
Delivering exceptional experiences is a complex and touches every part of your organization. We have the skills and experiences to help. Find out more here.
Delivering data-centric CX
Having an expert by your side to guide your CX decisions can accelerate your transformation and deliver faster value. Find out how we could help.
How data helps businesses sell to new customers
Businesses need to understand their audiences. The effective use of data is critical to these efforts, but solely relying on algorithms won’t help companies achieve everything.
Empower your employees to boost customer experience
Learn how businesses should grasp the opportunity offered by a new world to build an empowered workforce that helps deliver exceptional customer experiences.
Why Orange
Delivering exceptional experiences is the differentiator for companies today, but to deliver it requires change. At Orange, we know that businesses are at different stages of their journeys. To help you reach that end goal, we offer:
- A data-centric expertise based on extensive experience
- A multi-vendor approach
- One of the largest pools of CX and EX experts in enterprise technology, covering both consultancy and implementation
- A global footprint with 24/7 support
- Bespoke solutions to meet your needs
- One of the largest global voice networks ever
- True end-to-end capabilities
- Knowledge as an integrator and operator delivering great CX to our own customers