Are you getting return on your

CX investment?

Enriched Customer Relationships

Are you getting return on your CX investment?

Customer experience defines business today. But a combination of the explosion of communication channels, entrenched organizational and customer data siloes and increasingly decentralized workforces makes it increasingly difficult to deliver the sort of service customers are prepared to pay more for.

To unlock the right levels of customer experience, businesses need to:

  • pre-empt and predict customer needs;
  • use technology to deliver the right levels of service, without removing the human touch;
  • get their data working for them effectively; and
  • understand that the employee experience is as important as the customer experience.

Scroll down to understand more about the current state of customer experience today.

"Customers will pay up to 16% more for products and services from a company that makes the, feel appreciated"

Source: PwC


"A third of customers would stop doing business with a brand they loved after one bad experience"

Source: PwC

Why you need a total customer view

Why you need a total customer view

Having a 360-degree view of the customer has long been the ambition of customer centric organizations. Being able to identify an individual and offer them a consistently high level of service, informed by knowledge of their past behaviours, buying patterns and preferences, irrespective of channels or even location.

Technology should make it easier, yet the reality is it is only getting harder. Businesses are overwhelmed by multiple channels, and the data they are constantly producing. The focus is shifting to being able to predict what the customer wants, sometimes before they even know it themselves.

To do that requires getting technology under control, to move away from the overlap that having to run dozens of digital and physical channels is creating. It needs to be joined up, certainly, but each with its own function: how does a contact center connect to customer relationship management, how do you integrate data from multiple sources, or share information across functions such as sales, marketing and customer service? How do you do all this within the limitations of privacy regulation?

Creating AI-powered journeys for employees and customers alike

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Improve your digital CX ROI

Digitization of customer relations: the story of Avatacar

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Improve your digital CX ROI

Great customer experience rests on a vast number of technologies being integrated and finetuned to deliver exceptional outcomes. From personalized interactions to fast resolution, predictive engagement to informed, optimized decision-making, customer experience today is built on technology.

Companies are getting smarter about how they use data to build a picture of the customer and act accordingly. However, whether artificial intelligence-powered chatbots, self-service checkouts or customer-telephony integration, businesses must be careful not to completely remove the human element. Employees are still needed to handle complex issues and resolve escalations; where AI and automation help is in answering transactional questions quickly.

Behind the scenes, technology can triage queries, serve up relevant customer data to inform agents prior to interactions, and analyze sentiment to provide guidance on handling strategies.

"39 percent of dissatisfied users say that they can’t accomplish everything they intend in digital channels"

Source: McKinsey & Co

Are you extracting value from your data

Are you extracting value from your data?

Succeeding in customer experience today requires technology, but it is technology powered by data. Artificial intelligence and automation can revolutionize the delivery of great experiences to both customers and employees, but without data the tools cannot function. Big data and data analytics are critical, but having access to data is not a problem for most businesses; what can be is being able to find the right data and use it in real-time.

Quality, accuracy, relevance and timeliness are all challenges that many organizations struggle with in their data, meaning that good governance is vital. So is being able to stitch together that intelligence to drive programs which complete the customer picture. The question for many is how do they industrialize this at scale?

"Advanced analytics can help companies achieve revenue gains of 5 to 10 percent and reduce costs by 15 to 25 percent within two or three years"

Source: McKinsey & Co

Tricolor: Changing-up from functioning to thriving with CX

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How are you creating exceptional employee experiences?

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How are you creating exceptional employee experiences?

The customer experience is not isolated – it directly ties to the employee experience. The evidence is clear: engaged employees deliver a better customer experience.

But employees are under pressure like never before. Customer interactions are becoming more complex, increasingly likely to be related to disputes and escalations than general service queries. At the same time, decentralized workforces can leave agents physically isolated from colleagues. While remote working can lead to productivity gains, it can also usher in burnout and morale issues.

To support employees, businesses need to empower their workforces to make decisions as they see fit. Digital workplace solutions can help employees work where they need to, with the tools that best suit their role. To help diffuse and resolve situations, AI and data analytics can give them information to not only understand the customer, but also identify the faster way to a quick resolution, while hyper automation can reduce the need for manual tasks and increasing productivity. Empowerment also improves engagement and retention.

"85% of organizations agree that an improved employee experience and higher employee engagement translate to a better customer experience, higher customer satisfaction, and higher revenues for their organization"

Source: IDC

Why should you choose Orange

Customer experience is the differentiator for companies today, but to deliver it requires change. At Orange, we know that businesses are at different stages of their journeys. To help you reach that end goal, we offer:

We've helped many businesses like yours already. These include enabling a global consumer products company to deploy speech analytics to improve its CX delivery, supporting manufacturing giant to personalize its digital communication, and enhancing RS Component's omni-channel offering to deliver best-in-class customer service.

To find out how Orange could help you on your customer experience journey and arrange a CX accelerator workshop, get in touch. Learn more about the CX accelerator workshop.

Orange is a global network-native digital services company, learn more about us at